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Description
Adobe® SiteCatalyst® provides marketers with actionable, real-time web analytics intelligence about digital strategies and marketing initiatives. Adobe SiteCatalyst helps marketers quickly identify the most profitable paths through a website, segment traffic to spot high-value web visitors, determine where visitors are navigating away from the site, and identify critical success metrics for online marketing campaigns. Adobe SiteCatalyst is part of the Adobe® Digital Marketing Suite of applications for online business optimizations.
Online Marketing Challenges
Organizations are constantly challenged to meet the dynamic demands of an online business. For most, digital channels represent a growing percentage of overall sales, whether directly through the site, on mobile devices, or social media. Digital channels play a vital role in an organization"s broader marketing strategy, and also provide a real-time source of actionable web analytics data for marketers and other ex
